kurt@imagineer.cc
www.imagineer.cc
Cape Town
South Africa
[v] +27 21 423 83 04
[f] +27 21 423 67 53
Chicago
United States
[v] +1 630 984 5884
Profile on LinkedIn
Responsible travel blog
|
Tourism, Leisure & Travel
-
Developing the Responsible Tourism communications strategy
for the City of Cape Town (Best Destination: 2009 Responsible Tourism
Awards)
-
Creating the marketing strategy to promote a Host City of
the 2010 FIFA Soccer World Cup™
-
Facilitating strategy development to aggressively grow through
acquisition and organic growth one of
Africa's largest and most dominant tourism companies.
-
Defining technologies and detailed requirements to implement a visitor services
strategy for one of the world's leading tourism destinations.
-
Creating an action plan for greening the 2010 FIFA
Soccer World Cup™ in one of the Host Cities.
-
Assessing the feasibility of seven new tourism trails for
a UN Biosphere Reserve.
-
Developing an organisational unification strategy and business plan for
the merger of three regional tourism organisations.
-
Re-focusing the strategy of the leading African tourism publishing brand.
-
Developing Responsible Tourism guidelines for a major city.
-
Developing new business models to re-engineer 17 government
institutions in order to deliver on
the re-branding of one of the world's top
tourist destinations.
-
Developing an award-winning business plan for a
responsible tourism transactional portal.
-
Helping a major airline re-align business processes to become
more customer-centric and develop an authentic service culture.
|
Arts & Cultural Institutions
-
Developing content for a 12 hour documentary film on a people's history of apartheid.
-
Developing content for a 13-part TV documentary series on art and landscape
in South Africa.
-
Advising on business planning and marketing strategy as part of
the establishment of an informal
educational institution honouring a nobel peace laureate.
-
Managing a high profile exhibition
of contemporary visual and performing arts in a major city
with a multi-million dollar budget and a one hundred member team across three continents.
Societal Transformations
-
Co-managing an electricity savings campaign for the City of Cape Town,
Energy & Climate Change Branch, targeting middle- to high-income
households in Cape Town, to drive behaviour change resulting in a minimum 10%
reduction in electricity consumption for the entire city.
-
Co-managing the Climate Smart Cape Town Campaign to raise public awareness
about Climate Change among Capetonians and to represent Cape Town at the COP17
conference in Durban.
-
Conducting a holistic programmatic review of the Treatment Action Campaign's
work on HIV/Aids and TB from 2007-2010 as part of an end of funding cycle
evaluation for a major international donor.
-
Developing an integrated communications strategy
for a provincial government branch that is facilitating changes
in systems, processes and thinking to enable e-government and
an e-society.
-
Advising a national government on holistic
policy toward Open Source Software and Open Content.
|
Assessment, development and development facilitation of:
- Business strategies
- Business plans
- Business cases
- Competitive analysis
- Market segmentation
- Marketing strategies
- Systems requirements
- Business models
Project management for large budget, complex, high-risk or high profile projects
Tender, proposal and presentation development, support and coaching
Positioning firms for investment or acquisition
Raising finance, including development and empowerment finance
Strategic communications, including white paper and article
writing, design, and production for paper, e-mail, web and presentation
Technical skills include:
- Strategy formulation
- Business analysis
- Business process analysis, mapping, engineering
- System requirements definition
- Project management
- Technical writing
|
Helping ideas transform organisations™
